Doula Shell

Identity

I’m a Doula. A dealer? No! A Doula. What’s a Doula?

The learning curve with this project was to completely understand the role of the Doula. And to put ourselves in the shoes of Doula Shells audience. Like many people, it was something that we had never heard of.

A Doula can play an important role in supporting families to help give them a positive birth experience.

Michelle wanted a confident brand that felt approachable and supportive, but stood out from the crowd through it’s professionalism and individuality. It was important to her that the brand didn’t follow the status quo, as every birth and every mother is different.

  • /Concepts
  • /Art direction
  • /Website design
  • /Stationery design
  • /Print management
  • /Project management