Emtone Print wanted to build stronger connections with their creative audience. They asked us to develop a visual identity that would be admired and respected by the creative community. As well as demonstrate their quality, passion and expertise as a top lithographic printer.
Our solution was based around the concept of sharing the creativity of the print process with Emtones audience.
We developed a series of illustrations all based around the idea of ‘creative journeys through print’. Capturing the most abstract and beautifully simple journeys. From riding an ostrich to bouncing on a pogo stick. Using a simple CMYK colour palette, to reflect the 4 colour lithographic print process. It’s all about telling a creative story and taking their clients on that journey with them.