The Help for Heroes team wanted to refresh the design of their Annual Report. As an internationally recognised charity, the Annual Report needed to work harder to celebrate the good work the charity has achieved.
It was key that the design reinforced the reputation and credibility of the charity, highlighting key values, whilst telling the story of their year in an engaging way.
This was achieved by adjusting the structure, layering different types of content and introducing pace. These techniques help the reader to take what they need from the report, creating a deeper connection with the content and therefore leaving an impression.